You might be working on a startup

If you are hoping, planning, dreaming to create a new business inside a large company, please take some time to learn about Customer Development, Steve Blank, and #leanstartup.

How many startups fail because of technology or engineering performance? Less than 10%.

What’s missing? Customer Development.

Not focus groups, not market research, not even a great business case or business plan is enough for most Startups to succeed.

Business plans make all the sense in the world in a large corporation for a repeatable product.

Startups, however, need a Customer Development model. That evolves as we learn. Decide what metrics will validate (or invalidate) your hypothesis. Then “pivot” based on the metric (learning). Here is a long video, a UCLA class lecture. Worth it.

http://www.youtube.com/watch?v=6t0t-CXPpyM

I am learning about and practicing the model as part of a Stanford Technology Entrepreneurship class. It’s a free online class with 30,000 students! Crowd learning. I am part of a team of 6. Our project #2 is here http://youtu.be/ffiOOgm6UNg. We were challenged to take another team’s “worst idea” and pivot it.Then create and publish an advertisement! Looking forward to learning more and seeing how to apply the learning here!

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